The SEO industry was rocked by the new Featured Snippet update. This update is obviously new, and we don‘t know yet what the full impact will be, but we wanted to get opinions from our community, and that is what we did in last week‘s SEMrushchat. We were thrilled to have the brilliant Ann Smarty as our guest. See what she and our community had to say.
January has seen a lot of changes from Google, and everyone is just trying to keep up. SEMrush has tried to get insights from experts that could help, but at this point, everyone is still watching the fallout and studying data to determine if these changes will help or hurt them. Some are reporting improvements in traffic, and some are not — we all need time for evaluation.
A lot of articles discuss marketing and research strategies, but they don‘t discuss office politics, integration of teams, dealing with unsuccessful campaigns, and the ideal content team. In last week‘s #SEMrushchat, Christoph Trappe and our community discussed each of these issues, and offered strategies they use to manage each of them.
See how the SEMrush Keyword Magic Tool can help you find the perfect keywords to use in your content, SEO planning, and PPC. We will show you how it works, how to use it with other tools, and all the features the tool has to offer. Plus, you get a step-by-step guide on using keywords in your content.
Yesterday Google announced they are removing double organic listings in search results for sites that rank on the first page and also capture the Featured Snippet.This blog post outlines exactly how to measure the impact of the change alongside exactly what you need to do to fix it if this is looking like a negative change for your site.